Webinar #5 - Thursday 26th Nov 2020 7:00pm - 7:45pm
Director & Founder, Well & Truly
Customer personas - What are they and why are they so important?
In this session we explore the concept of customer personas and their role in digital marketing. We look at ‘traditional’ personas and how they can be more hindrance than help. And, we look at the new world of developing personas through the use of AI, data-driven technologies and psychology engineering.