Create is a series of FREE quarterly events for digital creators, producers, managers and administrators, aiming to inspire Leicester’s digital design community.

Next
Event

Webinar #5 - Thursday 26th Nov 2020 7:00pm - 7:45pm

Online Webinar

Continuing our mission to bring Leicester great digital content, Create Leicester will be hosting a series of events featuring today’s industry experts.

Webinar #5 - Thursday 26th Nov 2020 7:00pm - 7:45pm

Laura Bent

Director & Founder, Well & Truly

Customer personas - What are they and why are they so important?

In this session we explore the concept of customer personas and their role in digital marketing. We look at ‘traditional’ personas and how they can be more hindrance than help. And, we look at the new world of developing personas through the use of AI, data-driven technologies and psychology engineering.

Your ticket includes

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Insightful Talks
Hear thought-provoking talks from today's digital leaders and engage in insightful conversations with fellow designers, developers and managers.
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Networking
Take the opportunity to build new connections throughout the evening by networking with local digital professionals.
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Enjoy a cuppa from the comfort of your home
Stay safe at home x

We are kindly supported by

Our Community Supporters

20i
If your website matters, so does your hosting; we deliver premium reseller, WordPress and VPS hosting you can build your reputation on. If you need your websites to be fast, secure and looked-after by experts, come to our site to find out more.
CGI
CGI provide end-to-end IT and business process services and now include the former Xibis team delivering high quality bespoke websites, mobile apps and IoT device solutions. Transforming ideas into reality.
Cite
Cite is a creative-led digital marketing communications agency, based in Leicester. We help brands and organisations communicate more effectively online.
De Montfort University
De Montfort University (DMU) is proud to be part of the business community. We work with organisations of all sizes to deliver innovative and thought-provoking solutions to the challenges faced today.
Effect Digital
We are a performance-focused agency – everything we do is aimed at creating awesome outcomes for our clients and their users. Our in-house team can plan, design, and develop sites, apps or services and connect your brand with the right audience.
Herdl
We are a data-driven digital marketing agency specialising in Web Design, SEO and PPC. Through training, consultancy and delivery, our experienced team help brands to understand and optimise their digital performance.
Searchability
Searchability is a multi-award winning recruitment agency who have successfully combined proven recruitment solutions with employer branding, inbound recruitment marketing and bespoke engagement technology to create a very unique full-service recruitment agency.
Triangle Networks
Triangle Networks provide transformational, full-fibre internet, to digital and creative businesses, supporting the increasing use of cloud business tools and collaboration.
Un.titled
A creative digital agency - We're a multidisciplinary team of strategists, designers and developers with a passion for solving problems and crafting beautiful solutions that deliver results.

Our Bar Sponsor

The Agency Works
We are the exclusive sales and implementation partner of Synergist, the UK’s leading project management system. We provide ongoing Synergist aftercare and training. We also support the creative industry with consultancy services designed to increase efficiency.

Our Partners

Bulb Studios
Builders of delightful digital experiences to improve every user's connection with digital products through effective and user-friendly interfaces.
LCB Depot
Supporting creative enterprise and enterprising creatives - a creative hub at the heart of Leicester's Cultural Quarter.